As the 2027 general election looms, the Wiper Democratic Movement is undergoing a rebranding in a bid to reclaim its influence on the national stage.
In a bold rebranding strategy, the party is not only revamping its image and messaging but also signaling a generational shift aimed at resonating with a younger, more dynamic voter base.
From a new name and fresh colors to sharpened policy focus and digital-savvy outreach, insiders say Wiper’s transformation is designed to project strength, modernity, and readiness for leadership in a rapidly evolving political landscape.
The Party National Executive Council (NEC) has so far approved the rebranding of the party from Wiper Democratic Movement to Wiper Patriotic Front. The Party Slogan, which was ‘Kazi Bila Wizi’, is now set to be changed to ‘Komboa Kenya’.
The Wiper Party has since notified the Registrar of Political Parties of the party’s intention to rebrand.
Party officials say the initiative is intended to rejuvenate the party’s image, expand its appeal, and align internal structures with the evolving political landscape.
This move follows recent updates to the party’s constitution and executive composition, laid out at the National Executive Committee meeting. The rebranding, once approved, is expected to accompany a refreshed visual identity and possibly new leadership roles, positioning the party for the next electoral cycle.
